Part 1. What are MOV files?
The .MOV file format is a MPEG 4 video format first released in 1998 and is used in Apple's Quicktime program, which is a media player similar to Windows Media Player. Like WMV (Windows Media Video) the .MOV format is only connected with Quicktime.
The MOV file extension normally represents a QuickTime multimedia file. QuickTime is a movie/video/multimedia format developed by Apple and is often used in websites, mostly for streaming audio or video.
The QuickTime (.MOV ) file format functions as a multimedia container file that contains one or more tracks, each of which stores a particular type of data: audio, video, effects, or text (e.g. for subtitles). Each track either contains a digitally - encoded media stream (using a specific codec) or a data reference to the media stream located in another file.
Part 2. How to play .MOV files on Mac and Windows?
It is easy to play MOV videos. You can use VLC player from Video Lan and QuickTime Player which allows Mac and Windows users to view QuickTime multimedia either inside or outside of their web browser.
Part 3. How to convert M4V to MOV format?
1. Go to our homepage and download M4V Converter Plus to make a free try. The free version allows you to convert 1 minute one time. After purchasing, you will receive registration code immediately. And you could upgrade permanently for free.
2. Click the button "Add Files" in the main interface. Choose the iTunes M4V rental video files from your Mac. You can drag the file to the software for saving your time. Then click "Add".
3. Click "Profile" to choose MOV as output format. You can see M4V Converter Plus supports various formats such as MOV, MP4.
4. "Convert" your rental files. You can check your videos converted by hitting "Converted Movies" after conversion.