You can play the purchased or rent movies, music videos and TV shows from iTunes Store on the common video players, because these videos are DRM M4V protected, and they can only be playable on iPod Touch, iPad Mini, iPad Air, iPad 4/3/2/1, iPhone 6, iPhone 6 Plus and the former iPhone types, Apple TV, produced by Apple Inc.
It is impossible to play them on your portable video device because of DRM. DRM, short for Digital Rights Management, is produced to control the duplication and dissemination of the music or video files. If you want to play these DRM videos, you need a DRM removal tool to help you.
M4V Converter Plus is the right iTunes video converter to help you.
It is necessary to convert iTunes videos, why?
When you purchased the video files, you can't play them freely, is it fair?
1. If you want to use a non-Apple portable video player to play your videos?
2. If you want to watch your videos in the car or the bedding room?
3. If you want to loan the video to a friend, just like you'd do with a book, record or CD?
Yeah, It is necessary to convert iTunes videos.